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OCBC

AVP - WB Marketing & Communications

Early Applicant
  • 4 days ago
  • Be among the first 50 applicants

Job Description

Description

Job Responsibilities:

  • Plan, manage and execute customer-centric Go-To-Market plans online and offline.
  • Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
  • Plan, manage and execute effective & timely Go-To-Market plans.
  • Monitoring campaign performances and proactively review improvement strategy.
  • Marketing Opportunity Analysis - Capture market trends and customers need to capture opportunities in growth
  • Assist in the monitoring, identifying and recommendation of areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off
  • Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
  • Reporting campaign and media KPIS to management on regular basis through various dashboards
  • Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth
  • Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth
  • Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization

Job Qualifications

Job Requirements:

  • At least 8 years of relevant experience in B2C or B2B marketing.
  • Result-oriented team player who can work independently with minimal supervision.
  • Meticulous, self-initiated, strong project management skills.

Primary Location

Malaysia-Kuala Lumpur-Kuala Lumpur

Job

Marketing

Organization

MAL - Brand & Communications Division

Schedule

Permanent

Full-time

Job Posting

19-Nov-2024, 2:26:05 PM

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Skills Required

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Date Posted: 20/11/2024

Job ID: 101000891

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