Assistant Vice President, Media Performance & Analytics

WHY JOIN US

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES:

What you will do:

• AMS POC for measurement, insights and media effectiveness accountability.
  • Covering overall media research & analytics, championing syndicated & custom research, including media planning/performance attribution tools to support advertiser campaign, and sales initiatives and media products.
  • Managing & endeavouring new or relevant research/ planning & measurement related initiatives/solutions whilst liaising with external vendors, internal stakeholders and clients to support media sales objectives and desired outcomes.
  • Responsible for compliance on all finance processes and coordination etc relating to research related budgets
  • Drive research/campaign analytics to unearth deep learnings/insights using various syndicated tools or bespoke/related data, to support internal sales & clients objectives
  • Manage and liase provision of data analysis with data providers, insights and trends on Malaysian media consumption, market/industry adex analyses and consumer behaviour, to tap into forward planning and potential monetisation & marketing opportunities.
  • Building and leveraging data backed insights for thought leadership marketing purpose, leveraging owned, bespoke and syndicated research sources through analyses of performing campaigns across audience segments/business categories or market/consumer research trends to develop case studies / playbooks, whitepapers, industry learnings to support sales.

• Managing & supporting the addressable solutions research, performance analyses, effectiveness measurement and its development in the market - reviewing & co ordinating new capabilities/partnerships in line with market requirements that support sales growth working alongside internal divisional stakeholders and external vendors/clients, including but not limited to targeting options, feature enhancements, inventory expansion, revenue analyses, and potential product line extensions including GTM plans.
• Supporting & liaising in the area's of industry related media performance across platforms and advertising compliance standards

REQUIREMENTS:

Who you are:

• Degree/Masters holders in Media/Research & Data Analytics/ Statistics/Business Analytics/Commerce/Actuarial Science or in relevant fields.
• Preferably more than 5 years working experience in agency/research/data/advertisers organizations
• Fluent in English, Bahasa Malaysia and/or other languages are added advantage
• Good managing & interpersonal skills, able to interact with all levels of people and possess a service & goal-oriented mindset
• Independent, self-motivated and possess positive attitude to problem solving/solution driven
• Results oriented and able to work and manage in a fast pace and challenging environment
• Mature, dynamic and proactive
• Able to organize resources and is resourceful, present reports/findings and coordinate research/data & project work
• PC literate with working knowledge of Microsoft Windows, Word and Excel and relevant statistical softwares / data dashboards
• Must be familiar with media research and planning processes and imperatives