Assistant Manager, Digital Marketing

Job Responsibility:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and Measure experiments and conversion tests
• Collaborate with internal and external teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners to evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirement:

• Bachelor's degree / Diploma in marketing, business, or related field.
• In-depth knowledge of marketing techniques and databases.
• Proficient in MS Office and marketing software.
• Knowledge of CRM tools, Google AdWords, Facebook Meta Business, and online analytics.
• Understanding of advanced marketing principles.
• Ability to multi-task and meet strict deadlines.
• Excellent communication and interpersonal skills.
• Good understanding of office management.
• Ability to follow instructions and work independently on projects.
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Job Type: Full-time