We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Roles Responsibilities
- Taking the offering from WW and AP Services teams to develop the overall services value proposition/ATL demand generation assets as well as working with solution partners to develop go-to-market strategy with compelling messaging and contents for all stages of the funnel.
- Work with AP SSG marketing lead and Services team to develop sales and channel marketing programs aligning with AP segment business.
- Formulate strategic marketing plan with segment leaders and region teams to drive services business opportunities towards the target accounts and further grow our footprint covering REL SMB
- Work closely with AP business team to deeply understand our customer base and analyze our upselling opportunities with our services, Smart Vertical solution offerings and One Lenovo service-led solutions about different business groups.
- Increase awareness of Lenovo's services and solution offerings, success stories and thought leadership campaign
- To establish a clear influencer/advocate strategy and build strategic relationships with subject matter experts, partners and vendors in order to attract target verticals and market segments
- E2E planning, execution and tracking of services ATL demand generation campaigns to ensure full alignment with the buyer journey and with ROI result dashboard sharing.
Experience Qualification
At least 10 - 12 years of experience
In-depth knowledge and experience in latest marketing trends
8+ years in digital and online marketing
Work experience in IT/PC solution or services industry (channel structure, etc.)
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
