A marketing strategist is someone who is in charge of putting marketing plans into action. They not only do comprehensive research to uncover new marketing chances, but they also create novel brand awareness concepts. A Marketing Strategist’s Job includes using marketing tactics to promote a business’s product or service to retain and attract customers.
Coming up with unique ideas is an important component of the planning and overall strategy process in a Marketing Strategist Career. New thoughts will be turned into marketing campaigns that must adhere to financial constraints and overall corporate objectives.
This post entails a wide range of responsibilities, including:
- putting in place cross-functional web marketing strategies.
- putting together digital marketing initiatives.
- assessing marketing and sales analytic, among other things.
Several sorts of marketing expert careers may be pursued like Brand Strategist, Digital Marketing Strategist, Social Marketing Strategist and so on.
The Market Strategist Job Description offers a list of the most critical Marketing Strategist jobs and responsibilities. It’s editable and ready to put on employment sites. The Marketing Strategist job description will save you time, help you find qualified candidates, and help you recruit the finest people.
It is critical to establish a clear and exact Marketing Strategist job description to attract a Marketing Strategist who best suits your demands.
What is a Marketing Strategist Job?
Marketing strategists do market research on behalf of a client and devise a strategy to raise brand recognition and accomplish a specific objective. To develop an effective marketing strategy, marketing strategists collaborate with clients, sales teams, social media content providers, and other marketing professionals.
You’ll need a thorough grasp of social media analytic and outstanding communication skills to be successful in a Marketing Strategist Career. An excellent marketing strategist can determine the target demographic interests and use that information in a useful campaign.
What does a Market Strategist do?
Marketing strategists must have a strong grasp of market trends and be willing to put in the extra effort to do in-depth research. You will analyse data from economic trends, numerous advertising strategies, and population groupings as a Marketing Strategist. Marketing Strategists will gather data to identify possible gaps and market possibilities for future strategy creation.
Coming up with unique ideas is an important component of the planning and overall strategy process in a Marketing Strategist Job. New thoughts will be turned into marketing campaigns that must adhere to financial constraints and overall corporate objectives.
Marketing Strategist Job duties include:
The following duties are included in the Marketing Strategist Job :
- To assist campaign design, do in-depth research to find new market possibilities and customer preferences.
- Set particular marketing objectives that are in line with the company’s general strategy and objectives.
- Create and sustain digital campaigns to get more visitors to your website.
- Marketing results, such as marketing activity, response, leads, sales, retention, and ROI, should all be tracked and measured.
- Market trends are predicted.
- Investigate the market to see if there are any fresh chances.
- Come up with new ways to market our brand and products.
- Create business cases to back up new marketing initiatives, funding requests, projects, and marketing techniques.
- To ensure client pleasure, use consumer feedback.
- To boost brand recognition and equity, ensure brand alignment.
Job brief for Marketing Strategist:
As a marketing strategist, you’ll be in charge of creating goals for the firm and its clients to develop successful and coordinated marketing plans. You’ll be in charge of marketing initiatives and market research. Your capacity to boost the company’s market share while maintaining brand consistency will be a determining factor in your success in this Marketing Strategist Job.
Responsibilities of Marketing Strategist:
Marketing Strategist Job includes following responsibilities:
- Establish particular marketing objectives.
- Create and implement marketing strategies that are in line with the company’s goals.
- Create digital marketing to boost website traffic.
- Examine sales and marketing data.
- Market trends are predicted.
- Investigate the market to see if there are any fresh chances.
- Come up with new ways to market our brand and products.
- Take care of your advertising requirements
- Ensure that your brand is consistent across all marketing platforms.
- To ensure client pleasure, use consumer feedback.
- Ensure brand consistency by coordinating with internal teams.
- Create a powerful, long-term online presence.
- Collaboration with the marketing team to develop a marketing strategy.
- Reporting to the sales team and making promotional proposals.
- Creating social media and website content.
- Keeping up with the latest social media trends.
Requirement for Marketing Strategist Job:
Following are the requirement to pursue a Marketing Strategist job :
- A bachelor’s degree in marketing, journalism, communications, or a closely related subject is required.
- Prior marketing department experience as a Digital Marketing Strategist, marketing manager, or in any Marketing Strategist Career line.
- Knowledge of content management platforms like WordPress, Magento, Wix, and others.
- Expertise in CRM software such as Zoho, Salesforce, and others.
- A basic understanding of web design is required.
- HTML, CSS, and Javascript are all web technologies that you should be familiar with.
- Excellent communication abilities, both verbally and in writing.
- Ability to make quick decisions.
- The ability to pay great attention to the smallest of details.
- Outstanding analytic abilities.
- Exceptional presenting abilities.
- The ability to work under pressure and fulfil deadlines.
- The ability to pay great attention to the smallest of details.
- Outstanding analytic abilities.
- Excellent presenting abilities.
- Ability to prioritise and manage numerous things at the same time.
- Excellent time management skills.
- Strong organisational and analytical abilities are required.
- Interpersonal skills are excellent.
The average salary for Marketing Strategist Job:
The average salary for a marketing strategist in Malaysia varies based on experience, industry, and specific roles within organizations.
General Salary Overview
- Entry-Level (0-2 years of experience): Approximately RM 36,000 - RM 48,000 per annum.
- Mid-Level (3-5 years of experience): Approximately RM 48,000 - RM 72,000 per annum.
- Senior-Level (5+ years of experience): Approximately RM 72,000 - RM 120,000 per annum.
Salary by City
| City | Average Annual Salary |
|---|---|
| Kuala Lumpur | RM 60,000 |
| Penang | RM 55,000 |
| Johor Bahru | RM 50,000 |
| Kota Kinabalu | RM 48,000 |
| Kuching | RM 45,000 |
Salary by Industry
| Industry | Average Annual Salary |
|---|---|
| IT & Software | RM 80,000 |
| E-commerce | RM 70,000 |
| Telecommunications | RM 65,000 |
| Banking & Financial Services | RM 90,000 |
Salary by Top Employers
| Company | Average Annual Salary |
|---|---|
| Maxis | RM 85,000 |
| Digi Telecommunications | RM 80,000 |
| CIMB Bank | RM 75,000 |
| Petronas | RM 70,000 |
This overview indicates that marketing strategists in Malaysia can expect varying salaries based on their experience and the type of employer. Major urban areas generally offer higher salaries due to the concentration of corporate offices and marketing firms.
Key Skills
Key skills required for a Marketing Strategist Job are:
- Previous working experience as a Marketing Strategist for (x) year(s)
- MA in Marketing or a related subject is required.
- Knowledge of CRM applications and Content Management Systems on a deep level
- Excellent organisational and time management skills Familiarity with SEO/SEM and Google Analytics.
- Excellent interpersonal, communication, and presenting skills
- Creative thinker with analytic skills based on data
Why pursue a career as a Marketing Strategist job?
Marketing is an interesting and fast-paced field. It’s ideal for persons who are efficient, decisive, and strategic in their approach. You must have outstanding communication skills, which you may obtain through marketing classes, as well as the ability to relate to practically everyone. The field isn’t for everyone, but if you fit the bill, keep reading for additional reasons to pursue a Marketing Strategist Career.
It’s a fast-paced industry.
Marketing is a dynamic and active sector, as you will discover in your sales and marketing courses. Because the face of marketing is always evolving, you will not get stagnant in your career, but rather will be at the forefront of new and interesting developments.
Digital Marketing Strategist is quickly becoming the new frontier in marketing, and social media is influencing how marketers plan and execute campaigns. This fast-paced business will keep you on your toes since you’ll need to stay on top of everything that’s going on in the world of sales and technology. This also creates a fascinating and demanding workplace, which is ideal for someone who likes learning new things and confronting difficult situations.
You will make new acquaintances.
Being a marketer entails engaging with new people daily, making it an ideal vocation for someone who enjoys interacting with others. Another component of marketing is communicating with your target audience and persuading them to purchase your clients’ items. This implies that you must also comprehend and interact with customers.
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You can make use of your imagination.
Marketing Strategist Job is one of the industries where your innovation is most valued and welcomed. You’ll be able to come up with novel ideas and campaigns for your clients by using creative thinking. Today, being innovative is a valuable advantage for every marketer.
How to become a Market Strategist?
Most marketing strategists recommend starting with learning the abilities essential for planning, directing, and analysing marketing plans. Job opportunities begin in more broad marketing, advertising, or sales positions.
- Obtain marketing training.
- Analyze the most important marketing principles.
- The experience you earn in this field is probably the most significant talent.
To work in Marketing Strategist Job, you’ll need certain fundamental abilities and expertise. However, if you’re working in this field, you’ll need to employ more specialised equipment.
Many marketers make the mistake of evaluating every indicator available to them rather than focusing on a few key variables.
It’s important to remember that tracking too many metrics may be counterproductive, therefore concentrating on a few essential measures is critical to marketing success.
To maximise your marketing ROI, your offerings should be thoroughly optimised to fit your clients’ purchase criteria. Selling your product/service to everyone at the same time will not be beneficial.
