What is a Digital marketing executive?
A Digital Marketing Executive is in charge of all aspects of an organization’s online marketing strategy, covering web-based research, outreach on social media, SEO (search engine optimization), newsletters and direct marketing, lead generation, brand building, and conversion. Digital marketing executives are usually in contact with IT when bug fixes need to be made. Aside from digital marketing, the executive will be involved in the management of large-scale operations as well. A major responsibility of an industry analyst is to stay current with industry trends and news. To stay on top of industry developments, the digital marketing executive job role includes reading articles and blogs to stay up-to-date with relevant issues in the industry.
What does a Digital marketing executive do?
Digital marketing executives are responsible for promoting a business or a product online using a variety of digital marketing channels using a diverse set of skills. An effective Digital Marketer should have a solid understanding of all the techniques and tools used in digital marketing. This includes:
- Digital marketing executive job roles include monitoring and implementing SEO campaigns.
- Optimizing PPC campaigns through analysis and optimization.
- Managing marketing campaigns for content.
- Traffic, awareness, and sales from social media networks.
- Manage the others on the digital marketing team.
- Ensure that all digital campaigns are coordinated.
- Analyze all digital marketing channels’ performance and set goals.
Digital marketing executive job duties include:
As it relates to the digital marketing executive job role, you may be required to perform some of the following duties:
- Prepare social media marketing strategy and campaign by coming up with content ideas, planning the budget, and implementing it.
- Utilize various social media channels to promote the company’s products and services.
- Develop a social media marketing strategy and execute it by researching the competition and your audience.
- Increase the visibility of the company’s social content by optimizing individual company pages on social media platforms.
- Utilize the digital marketing aspects of the social media marketing roadmap to increase website traffic, audience engagement, and revenue.
Job brief for Digital marketing executive
An experienced, talented individual is required for a digital marketing executive job role. As a member of the Digital Marketing & Analytics team, the digital marketing executive job role plays a crucial and specific role. This role includes:
- To achieve certain goals, you must generate leads, qualify leads, develop marketing communications, build your brand image, and convert sales leads.
- A marketing strategy that offers both online and offline marketing for digital products such as websites and mobile applications. Besides publishing materials such as brochures and posters, it also involves developing online marketing campaigns.
- If a product is digital or not, digital marketing strategies can be used. These include online advertisements, viral YouTube videos, or other online marketing campaigns.
- Taking steps to improve campaigns and other marketing efforts by monitoring their performance and evaluating their effectiveness.
Responsibilities of Digital marketing executive
In a digital marketing executive job role you might have the following responsibilities:
- Contribute to the development of an overall strategy for digital marketing.
- Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).
- Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.
- Creating engaging and relevant digital content for distribution across a variety of digital platforms.
- Campaign management for social media.
- Management of digital advertising campaigns.
- Campaign management for search engine optimization.
- Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.
- Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.
- To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.
- Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.
Requirements for Digital marketing executive
You might need some of the following qualifications if you are applying for a digital marketing executive job position:
- An undergraduate or graduate degree in marketing or a related field is required.
- Experience, ideally within the industry, in digital marketing.
- Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
- Optimization of landing pages and conversion funnels.
- Multivariate and A/B testing experience.
- The digital marketing executive job role needs an understanding of ad serving tools.
- Knowledge of how to set up and optimize PPC campaigns across all major search engines.
- Having a working understanding of HTML, CSS, as well as JavaScript.
Average Salary for Digital marketing executive
The average salary for digital marketing executives in Malaysia can vary based on experience, location, and specific employer.
General Salary Overview
- Entry-Level (0-2 years of experience): Approximately RM 36,000 - RM 54,000 per annum.
- Mid-Level (3-5 years of experience): Approximately RM 54,000 - RM 90,000 per annum.
- Senior-Level (5+ years of experience): Approximately RM 90,000 - RM 150,000 per annum.
Salary by City
| City | Average Annual Salary |
|---|---|
| Kuala Lumpur | RM 72,000 |
| Petaling Jaya | RM 68,000 |
| Johor Bahru | RM 65,000 |
| Penang | RM 60,000 |
| Kota Kinabalu | RM 58,000 |
Salary by Industry
| Industry | Average Annual Salary |
|---|---|
| Information Technology | RM 80,000 |
| E-commerce | RM 75,000 |
| Financial Services | RM 70,000 |
| Consumer Goods | RM 65,000 |
Salary by Top Employers
| Company | Average Annual Salary |
|---|---|
| Maybank | RM 120,000 |
| CIMB Bank | RM 110,000 |
| Telekom Malaysia | RM 100,000 |
| Accenture | RM 95,000 |
This overview indicates that digital marketing executives in Malaysia can expect varying salaries based on their experience and the type of employer. The demand for skilled digital marketing professionals is increasing as companies focus on enhancing their online presence and brand management.
Key Skills
When applying for a digital marketing executive job position, you may need some of the following skills:
- Obtain a working knowledge of the key concepts of digital marketing, as well as the main forms of advertising such as SEO, PPC, social media, affiliate marketing, and email marketing.
- Writing and editing content skills across a variety of digital platforms and blogs.
- Excellent public speaking skills and confidence to brainstorm and establish business relationships with multiple teams and contacts within the industry.
- An understanding of major analytics programs, namely Google Analytics.
- You must be able to create and edit video, audio, and images using software programs such as Microsoft Office and Adobe.
- SEO and HTML/JavaScript expertise needed for web development.
Why pursue a career as a digital marketing executive?
Depending on the size and type of organization you work for, you will have different immediate prospects as a graduate. A person with experience in the digital marketing sector has a much greater chance of progressing into senior roles, due to its fast-changing and developing nature. The general path to becoming an executive, coordinator, or manager of digital marketing generally starts with a junior role, such as a digital marketing assistant. To become an executive, coordinator, or manager, additional qualifications are mandatory.
You will be in charge of managing digital marketing campaigns, strategies, and accounts once you reach the level of director of digital account marketing. The role includes a variety of responsibilities, including budgeting, training, mentoring, and overseeing junior teammates.
How to become a digital marketing executive?
Digital marketing executives must be aware of industry standards and best practices to succeed in their careers. The following qualifications are also required.
- To stay ahead of the technology curve, it is necessary to be familiar with website analytics and data analysis tools. In digital marketing, a manager should know how emerging technology trends, such as augmented reality (AR), can engage their customers.
- Creating content for email, social media, blogs, websites, videos, and other platforms play a critical role in digital marketing. Promoting brand consistency requires brand alignment across digital and traditional marketing content.
- The role of a digital marketing manager can be expanded by becoming a thought leader. Maintaining a personal blog and contributing regularly to social media, industry websites, and publications can help professionals gain recognition in their field.
- Credentials from the American Marketing Association (AMA) such as the Professional Certified Marketer (PCM) certificate can help candidates stand out. A Google AdWords certification facilitates the demonstration of knowledge of AdWords and PPC marketing campaigns.
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