Every brand need publicizing and advertising for better reach in the market. Promoting the products and services of a brand can expand its leads and sales. Therefore, every brand requires a marketing expert to increase its profits. A Brand Manager’s Job is the one that manages the marketing and promotion of the products and services in an organization.
What Is a Brand Manager?
Brand Marketing Manager has the main role in the marketing activities of a business. With their help, the extent of the business reaches out far and wide. The Brand Manager’s Job is to build and maintain the relations between the customers and the company. The brand manager gives the assurance to the customers that their products are of great quality and that their investment is in the right place.
What does a Brand Manager do?
The companies that deal with customer service-based selling will require an individual to promote their company’s brand. The brand marketing manager determines the budget for marketing and advertisement. The brand manager represents the progressive and affirmative image to the existing and potential customers.
Brand Manager’s Job includes brand advertising, creating communication channels, product development, online and offline promotions, and market research. They are to manage the business’s reputation in the consumer’s eyes. It is their responsibility to make the company feel trustworthy to the customers.
Job duties of Brand Manager include:
- Online marketing of the said products on social media apps like Facebook, Instagram, and Twitter.
- Conducting surveys and other interactive activities to understand the consumer’s needs.
- Understanding and making improvements in the product based on the customer’s remarks.
- Developing strategies for the advancement of the brand strategies.
- Coming up with new ideas to publicize the brand and help the public connect to it easily.
- Research-based scheming for agendas to promote the company’s brand.
- Executing the marketing campaigns which successfully put across the message of their brand.
- E-commerce, telecoms companies, PR Agencies, and tech-based start-ups are some of the most common businesses which require the position of Brand Marketing Manager’s Job.
Job brief for Brand Manager:
Experienced brand managers who can coordinate and communicate with the various departments of the company. Brand Manager’s Jobs requires them to promote and grow the organisation’s brand. They are required to make important decisions for the improvement of the business. It also includes monitoring the various partnerships and other service aggregator companies.
Consumers’ attitudes towards the brand and its merchandise have to be assessed, analysed, and enlisted for future corrections and endeavours by the brand manager. Popularizing the brand comes with keeping up the company’s name and reputation, which requires a lot of hard work and dedication.
Related Interview Questions : Sales and marketing interview questions
Responsibilities of Brand Manager:
- Maintaining the company-consumer relationship.
- Dealing of the budget and capital’s planning.
- Preparing strategies and tactics for popularizing the brand.
- Associating the positive response of the clients to the brand’s initiatives.
- Strengthening the brand’s position in the market.
- Aligning the future strategic approaches with the experience of the previous sales.
- Tending to the consumer’s requirements.
- Leading the marketing team through newer policies of making the merch customer-friendly.
- Conducting and progressing up with campaigns and advertisements for the newest manufactured article in hand.
- Taking initiatives for new strategies of advertising like pamphlets, ads on other apps and articles, visual and auditory representation of the company.
- Other innovative ideas are also welcomed, such as search engine optimization (SEO) and finding the targeted audience to focus on.
- Bringing the whole team together for critical thinking and varied thoughts for reviewing the plan.
- Entailing the company’s needs and also processing the consumer’s requests.
Requirements for Brand Manager:
- Undergraduate certification is a must.
- Specialization courses after getting a diploma are required as well.
- Bachelors in arts or management or advertising are accepted by the company for the Brand Manager’s Job.
- Well-versed in social media usage for promotion of the brand online.
- Modest familiarity with working on Microsoft Excel, MS Word, and MS PowerPoint.
- Experience in presenting the evaluated information in front of an audience.
- Desire to work for branding and inspire others by your words.
- Ability to develop and preserve the company’s brands.
Average Salary for Brand Manager
- Entry-Level (0-2 years of experience): Approximately RM 50,000 - RM 80,000 per annum.
- Mid-Level (3-5 years of experience): Approximately RM 80,000 - RM 150,000 per annum.
- Senior-Level (5+ years of experience): Approximately RM 150,000 - RM 250,000 per annum.
| City | Average Annual Salary |
|---|---|
| Kuala Lumpur | RM 120,000 |
| Petaling Jaya | RM 110,000 |
| Johor Bahru | RM 100,000 |
| Penang | RM 90,000 |
| Kota Kinabalu | RM 85,000 |
| Industry | Average Annual Salary |
|---|---|
| Consumer Goods | RM 120,000 |
| Retail | RM 110,000 |
| Financial Services | RM 100,000 |
| Technology | RM 95,000 |
| Company | Average Annual Salary |
|---|---|
| Unilever | RM 200,000 |
| Nestlé | RM 180,000 |
| Procter & Gamble | RM 170,000 |
| Maybank | RM 160,000 |
Key Skills of Brand Manager:
- Some of the important skills required by a professional working in the marketing sector, especially Brand Manager’s Job, are listed below:
- Great communication skills.
- Highly attentive by nature.
- Team management expertise.
- Diverse knowledge and adaptability to the cultural and linguistic differences of orders.
- Understanding the working of the company’s management and policies.
- Expertise in diagnosing, insulating, and resolving issues.
- Computer working abilities at its finest.
- Strong interpersonal skills.
- Analytic thinking and outspoken leadership.
- Have good presentation abilities.
Why pursue a career as a Brand Manager?
Brand Marketing Manager Career is one of great importance in recent times. There’s a huge number of opportunities if you decide to take up this job and pursue greater posts. Brand Manager’s Job basically deals with the upholding of the image of the said brand. Self-promotion of the company and its wonderful manufacturing or production is made appealing to the other consumers.
Creative minds and open learning opportunities seeking professionals are more suited for the Brand Marketing Career. People with data-driven thinking are most capable of this job. Updating yourself with the recent trends in marketing can help you gain a footing in the Brand Manager’s Job.
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How to become a Brand Manager?
The Brand Manager’s Job is to strengthen the company’s core by promoting its products. Bachelors in any of the following courses will land you in the job of a brand manager social:
- Business administration.
- Mass media.
- Marketing.
- Management studies.
- Brand management.
- Arts or honourable in any subject.
Advertising and digital marketing are some other optional courses that can also be pursued. As a fresher, the first position assigned will most likely be a management trainee. With experience and performance, one can climb up the hierarchy ladder to become a brand manager. The later promotions can include marketing analyst, market research executive, and brand marketing manager. The highest order would be the head of the marketing department.
Brand manager is a sort after role in today’s market. With appropriate learning, experience, and performance, it provides a high scope in career development.
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